Win Win Srbija
In the world of retailers and manufacturers, the conflicts regarding the renewal of annual cooperation agreements are seemingly inescapable. While the next year’s negotiation has been activated, manufacturers and retailers must to cooperate closely to achieve the mutual goal Besides product cost, payment terms, listing fees, and product launching schedules, what other factors must be considered when manufacturers and retailers decide to work together?
How can these contracts be renewed in an amicable manner that meets the needs of both manufacturer and retailer?Category management has the potential to inspire new ideas. By understanding the core values and processes of category management, both manufacturers and retailers are able to use common language to reach a solution. Instead of spending time arguing, time and energy can be used more efficiently to address rising issues. In any category management project, neither manufacturers’ revenue, nor retailers’ customer flow should be the only focus. The project must focus instead on the ultimate intent of the business: fulfilling shoppers’ needs, increasing shoppers’ satisfaction, and retaining target shoppers. By completing our TA’s shopping mission, the whole category can grow, not only individual brands.
Win Win Srbija Vlasnik
Optimization is reached when both manufacturers and retailers focus on target shoppers and work together to enhance shoppers’ satisfaction to ultimately increase category performance.What are the major steps of a category management project?There are many ways to establish a shopper-centric category management project.